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Guerlain: Vinyl Counter Wrap

ELEGANCE IN EXHIBITION.

Guerlain Guerlain Guerlain

Guerlain of Paris needed to revitalize their display counters in The Bay stores across Canada.

They wanted to introduce a fresh feel to the luxurious appearance that Guerlain is famed for.

ICON introduced a vinyl counter wrap with a strong laminate coating to achieve the clean, sophisticated solution that Guerlain was looking for.

ICON specialists visited each of the 25 national locations to complete site checks, conduct adhesive testing and ensure a quality makeover on par with Parisian standards.