Adidas partnered with ICON for the launch of their UltraBoost campaign to help redesign Adidas stores in Toronto, Calgary, and Vancouver.
One of Adidas’ requirements for this project was to create a unique window display that would feature one-of-a-kind visuals and would match Adidas’ vision of creating a super oversized lenticular style graphic.
In coordination with the brand’s launch, ICON outfitted each store with window graphics, podium wraps, and floor graphics just to name a few. In order to adhere to Adidas’ vision of creating a unique window display, ICON custom designed a set of Accordion graphics for each store. These units spanned 20 feet while folded and 45 feet while laid out flat. Customers would be able to see the amazing UltraBoost shoe from one side and an athlete image on the other side!
These window displays garnered a lot of attention from Adidas executives along with the general public. ICON was praised by Adidas in coming up with a very unique display for their product launch and our relationship with Adidas continues to strengthen through projects like this.