Christmas and the holiday season in New York is a huge deal with retailers along 5th Avenue pulling out all the stops in creating the most beautiful storefront for the holiday season. With this in mind, it was imperative that ICON came up with something huge to make a name for themselves in the American market. Timing and coordination was a challenge in this project as ICON was not the only vendor involved with the window display. All themes and designs had to be coordinated with Spaeth Design – the vendor who would be designing the mechanical ar.
While working with Spaeth Design, the two companies came up with the idea of combining the classic look with the cutting edge. The result of this was a beautiful display that featured oversized LED backdrops paired with beautiful mechanical art displays in the foreground. The animation on the LED board featured hand-drawn 3D illustration designed by ICON very own creative team which complimented the mechanical displays perfectly.