ICON Helps Launch the Fume Scent Lounge

ICON Media has been named as a Retail Finalist for the 2018 APEX Awards at this year’s Digital Signage Expo in Las Vegas! The award recognizes companies that have displayed excellence in installation of digital displays and interactive technologies. This year, finalists were chosen from a list of 116 entrants across 1 different countries for 9 major digital signage categories. We are honored to be nominated for the work that we did at the Fume Scent Lounge in the Yorkdale Shopping Centre. For a full list of this year’s finalists, please click on the link here.

In the fall of 2017, ICON partnered with COTY Canada to help launch the Fume Scent Lounge at Hudson’s Bay in the Yorkdale Shopping Centre. Based in one of the busiest shopping malls in Toronto, the Fume Scent Lounge bridges the gap between e-commerce and traditional brick and mortar stores through the use of digital signage.

The Fume Scent Lounge utilizes both LCD videowalls and touch screen interfaces to provide shoppers with a one-of-a-kind shopping experience. With 10 LCD videowall towers, users are exposed to a wide variety of the brands and fragrances that are owned by COTY Canada including Calvin Klein, Gucci, Hugo Boss, and Tiffany & Co. ICON’s creative team had designed and scheduled the towers’ content to feature all 10 fragrances while allowing for particular content takeovers to help equally promote each brand.

By combining the space’s aesthetics along with the latest in innovation and digital signage, the Fume Scent Lounge aims to leverage social media as a means to promote their space and the brands managed by Coty amongst the Millenial community. By incorporating the latest in touchscreen and RFID technology, ICON Media is helping bridge the gap between e-commerce and traditional brick & mortar stores. Through touch screens, shoppers will be able to search for fragrances based on brand preferences, their personality and style, and can even learn more about any of Coty’s scents using RFID tags on each of the fragrance inhalers.

Whether you’re in the market for a new fragrance or just passing through the Yorkdale Shopping Centre, make sure to check out the Fume Scent Lounge at the Hudson’s Bay Company for a one-of-a-kind shopping experience.