The camp addressed not only basketball skill development but provided additional coaching on leadership, empowerment, entrepreneurship, and lessons on how to become active community leaders. With special guests such as 3-time Olympian Miranda Ayim, Olympian Bridget Carleton, and Raptors Superfan Nav Bhatia, all eyes were on the players to showcase their skills in front of scouts, college coaches, and media to maximize student-athlete opportunities.

For years, ICON has partnered with local and international non-profits like the MLSE Foundation and Right To Play to help empower youth through sport. Another main philanthropic venture that we’ve supported over the years has been with Women of Influence – a non-profit helping women break through the corporate glass ceiling by redefining perceptions of gender roles and abilities. Today, we see the Kayla Alexander Girls Exposure Camp as a means to help address the importance of empowering female athletes both on and off the court. In support of the camp, ICON provided printed elements that transformed the environment which not only elevated the experience participants but helped create unforgettable moments for all those involved.

“The signage truly created a professional look to the camp,” said Kelly Gianopoulos, President of Standing Room Only Entertainment Group (SRO) about ICON, “and working with your team was wonderful. We appreciated your continued and dedicated partnership as we strive to elevate girls and create opportunities to help educate, engage and empower the next generation”.

At ICON, All Things Visual is our strategy to help brands such as Standing Room Only Entertainment and North Pole Hoops create remarkable moments across digital and physical channels. Through strategy, content ideation, innovation, and technology, we transform spaces into memorable experiences all while staying ahead of the ever-changing innovation curve.

“The Kayla Alexander Girls Exposure Camp is much bigger than basketball, it’s about inspiring a new generation of young female athletes and creating equal access and opportunity for women in basketball”, said Peter Evans, CCO of ICON. “ICON will always aim to champion women and those who drive gender equity in Canadian Basketball, and after the success that this year’s camp has had, we are very excited for what’s to come.”

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