We The Champs

Toronto Raptors

  • YEAR : 2019
  • LOCATION : Toronto, Canada
  • CATEGORY : Visual
  • CREATIVE DIRECTOR :
  • VISUALIZATION :

In 2019, the sports world watched in awe as it saw 20,000 fans filling Scotiabank Arena and thousands more that cheered from Jurassic Park on a nightly basis during the NBA Playoffs.

Teaming up with Maple Leaf Sports and Entertainment for over 20 years, ICON Visual played a major role in producing the playoff branding that was installed throughout Scotiabank Arena. Wall murals, banners, and “We The North” flags appeared throughout the stadium, city, and online as the team looked to increase the hype surrounding this team.

Following the Raptors 6 game series win in the NBA Finals, ICON was given 1 week to produce hundreds of fence graphics, tens of thousands of flags, and massive vinyl murals to transform Toronto overnight. ICON’s graphics helped create Championship fever throughout Toronto with more than 2.5 million fans showing up to the parade, team gear and branding selling out across multiple platforms, and the Raptors becoming the world’s most searched sports team during the month of June 2019.

Services:

  • Creative Design
  • Large Format Printing
  • Installation