On July 12, 2019, Ed Sheeran and Warner Music launched pop-up shops simultaneously around the world promoting his latest album, No.6 Collaborations Project. With Toronto hosting the only pop-up shop in Canada, ICON Visual worked with Warner Music producing large format graphics for the 2-day event.
Thousands of fans lined up outside the store located in the heart of Toronto’s entertainment district for a chance to buy exclusive Ed Sheeran merchandise. Within the pop-up space, ICON Visual created and installed wall murals showcasing the latest album artwork and track list. A dry-erase wall and photobooth backdrops were created for an interactive 180-degree photobooth where visitors could leave with some personalized Ed Sheeran branded social content.