Adidas’ Home of Classics and Adicolor collections are two of the most iconic designs in streetwear today. ICON teamed up with Adidas to help celebrate these collections by launching an immersive pop-up shop in Toronto. ICON Media designed the overall concept and collaborated with ICON Visual transforming the space into a multicolour experience. Vinyl wraps, projection walls, and LED lighting create a unique, colour coded atmosphere that matches the collections’ colourways.
An artist panel featuring some of Toronto’s top creators headlined the event that saw influencers, collectors, and Adidas fanatics alike drop by this pop-up in Toronto’s west end to listen to their keynote and engage with the space.