Canada Life

One Brand for 3 Iconic Companies

In April 2019, three iconic Canadian companies rebranded under one brand. Great-West Life Assurance Company, London Life Insurance Company, and the Canada Life Assurance Company, unified to make Canada Life as they continue to represent over 13 million Canadians.

ICON worked with XMC to run 5 simultaneous launch events at Canada Life offices across Canada. ICON Media designed content and the event space at each of Canada Life’s offices in Toronto, Regina, Winnipeg, London, and Montreal. Digital kiosks, brand ambassadors, and large format graphics were used to help educate stakeholders on the details of the rebrand. ICON Visual produced and installed all large format graphics that were designed by our Media team. Vinyl column wraps, die-cut lettering, and fabric tension backdrops were all designed with the new Canada Life branding across their major Canadian offices.

Services Provided
  • Large Format Printing
  • Brand Strategy & Ideation
  • Creative Design
  • Installation

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