Hamilton Hosts the PGA Tour
The Hamilton Golf and Country Club welcomed the world’s best golfers as it hosted the 2019 RBC Canadian Open. Working with RBC, Golf Canada and sports marketing agency, Wasserman Media Group, ICON Visual was tasked with branding the entire course, clubhouse, and affiliated hotels for the tournament.
ICON Visual’s creative team ran a series of colour tests to ensure that all branding guidelines were followed to maintain consistency across assets that were to be viewed in person and throughout various media outlets. A wide scope of work included high profile locations like tee-off signage, entrance and archway wraps, and clubhouse window wraps along with wayfinding signage, VIP suite backdrops, and frosted die-cut sponsor logos.
Whether attending in person or watching on TV, visitors were treated to an immersive experience between today’s top golfers.