As summer winds down, ICON partnered with Bluenotes to launch their vibrant back-to-school campaign across multiple store locations in Canada.

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The campaign featured a dynamic mix of interior and exterior visuals. Inside the stores, posters in various sizes showcased both male and female models, complemented by discount signgage. Each print reflected Bluenotes signature blue and white palette, reinforcing identity throughout the space.

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The exterior window displays combined print and vinyl elements. On one side, a vinyl graphic featuring the male model was paired with the slogan "Find your Fit," while the opposite side showcased the female model with "Drop it low." These visuals created a strong presence for mallgoers and helped draw attention to the refreshed retail environment.

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ICON's production and installation teams ensured a smooth rollout, transforming each location into a campaign-ready destination. We're proud to have worked with Bluenotes on this seasonal refresh and look forward to bringing more creative retail experiences to life together.