Since 2023, ICON has had the honour of being the official print partner of the Canadian Olympic Committee, handling the full production and installation of all signage and graphics for Team Canada branded environments. This partnership has allowed us to support Canada’s athletes in a meaningful and highly visible way.

‍

Our work began ahead of the Paris 2024 Summer Olympics, where we outfitted Canada Olympic House in the Olympic Village and delivered all visual elements for Team Canada FanFests across the country. Since then, our partnership has continued through the Milano Cortina 2026 Olympic Winter Games and will continue through to the Los Angeles 2028 Games.

‍

This month, in partnership with Team Canada, we kicked off the Winter Olympics with Team Canada FanFest at Nathan Phillips Square in Toronto, where ICON outfitted the entire event with a full suite of visual branding. Following Toronto, Calgary hosted its own Team Canada FanFest where we outfitted a local rink with bold column wraps, exterior branding and additional visual elements that transformed the space into a lively fan zone. This setup created an energetic environment for the Calgary community to gather and cheer on Team Canada. After both events, graphics were redistributed to additional Team Canada FanFests locations in Vancouver and Montreal, where we continued to support each city’s celebrations.

‍

Our scope included welcome banners at every entrance featuring “Welcome” in both of Canada’s official languages, French and English, alongside the Team Canada FanFest logo. These were complemented by a large mesh banner and a column wrap showcasing Canada’s signature red and maple leaf. Inside the square, guests were welcomed by rows of white and red feather flags displaying the Fanfest branding. Above the concession stands, a bold red header sign featured both the Team Canada FanFest logo and the Canadian Tire logo.

‍

Throughout the space, we installed wayfinding towers complete with a site map, directional information for activations and a dedicated section recognizing donors and partners. Near the stage area, additional visual elements included a fence mesh banner, bike rack covers and a centrally placed vinyl banner above the stage.

‍

Celebration Series Across Italy

‍

ICON also supported Team Canada Olympic House Celebration Series in Cortina, Livigno and Milan by producing and installing the graphics for three mobile versions of Team Canada Olympic House Celebration Series. These spaces created welcoming hubs across the host regions where athletes, families and fans could gather throughout the Games.

‍

Beyond the Team Canada FanFest cities, our partnership with Team Canada also extended to multiple Cadillac Fairview malls, where we set up fan viewing zones that allowed shoppers to gather, watch and celebrate Team Canada events together.

‍

We are proud of our continued partnership with Team Canada and look forward to supporting future events as we cheer on our incredible Canadian athletes.

‍