Last week, in collaboration with Columbia, we installed interior and exterior graphics across their Canadian retail locations to support the launch of their new Roc Collection.

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The interior installation was minimal but impactful, featuring display images of models showcasing Columbia’s newest collection. These visuals were strategically placed throughout the stores to improve the in-store experience.

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The exterior graphics were the focal point of the project. We installed bold vinyl window graphics designed to capture the attention of mallgoers. One window featured the statement: “Seriously Overqualified Pants – The New Roc Collection.” The second window read: “Made for the Days When Nature Wants You Dead.” Both windows were finished with Columbia’s iconic logo, reinforcing brand recognition and tying the campaign together.

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We’re proud to have supported Columbia in promoting their latest collection and look forward to future collaborations!

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