For the 2025 Shoppers Drug Mart Beauty Conference, ICON partnered with COTY to produce a vibrant 3 in 1 booth showcasing three of their key brands: Sally Hansen, Covergirl, and Rimmel. Each section of the booth was designed to reflect the unique identity of its respective brand, using signature colours orange for Sally Hansen, light blue for Covergirl, and red for Rimmel.  

The booth featured a variety of custom-built elements and high-quality materials to bring their brand experiences to life. These included:  

• Aluminum frames for structural support  

• Painted wood for shelving and pillars

• Vinyl and acrylic logos for crisp branding  

• Backlit SEG graphics painted on two-way stretch fabric

• Dye sublimation printing for high-resolution visuals

Each brand’s section was visually distinct yet cohesive, with coordinated shelving and branded pillars that created an immersive and engaging experience for attendees.  

We’re proud to have brought this multi-brand booth to life and look forward to future collaborations with COTY.

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