COTY recently approached us to bring an activation for Gucci Flora's new fragrance to life in Shoppers Drug Mart locations nationwide. The goal: translate the fragrance’s bold new chapter into a retail presence that felt unmistakably Gucci.

ICON transformed counters and welcome walls using die‑cut graphics, vinyl wraps, silicone‑edge graphics, and tent cards. Each material was selected to echo Gucci’s layered, expressive aesthetic, sculptural die‑cuts for dimension, vinyl for saturated colour, and SEG frames for a premium finish.

Every graphic was colour‑matched to the Gorgeous Orchid palette and sized for seamless installation across dozens of stores. The result was a cohesive national rollout that delivered Gucci’s audacious energy through refined, high‑impact retail moments.

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