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Innisfree is a global Korean skincare brand known for clean, ingredient-driven formulas inspired by Jeju Island. Through our ongoing partnership with Amore Pacific, we have produced a variety of branded pieces for Innisfree from product boxes to easels to event table wraps and chair covers, helping the brand translate its playful, nature-focused identity into retail environments.
After the success of a large in-store "milk-fridge" display we previously developed, Innisfree asked us to create a compact, countertop version that could roll out across additional retailers in the Innisfree network. Inspired by a mini milk carton, the point of purchase unit is designed with an interactive opening mechanism: shoppers can lift the door to reveal and pull out the actual product.
For this execution, the featured item is a Super Green Tea Ceramide, highlighted prominetly on the front panel. The tactile opening experience creates a small but memorable moment of engagement, perfect for capturing customer attention at checkout.
We're always looking forward to working with Amore Pacific and Innisfree to bring creative, brand-driven ideas to life, and this interactive display is another example of how thoughtful design can elevate retail experience.