With a one day contract signed, Kyle Lowry has retired as the Greatest Raptor of All Time.

ICON teamed up with Maple Leaf Sports and Entertainment (MLSE) to give the six time NBA All Star a hero's welcome at the OVO Athletics Centre.

The walls behind the Raptors' Larry O'Brien Trophy display was retrofitted with a vinyl mural featuring photos of key moments. Theatre room seats were adorned with seat covers featuring a custom Kyle Lowry x Toronto Raptors logo.

The centrepiece of the experience was a transformation of the Raptors' locker room into a museum chronicling Lowry's time with the organization. Using a series of custom cut foamcore boards, each locker was turned into a display highlighting all time career moments carefully selected by MLSE. From his initial signing in 2013, to the heartbreak of an Eastern Conference final exit in 2016, and finally the triumphant NBA championship win in 2019, it truly was a masterclass in experiential storytelling.

Additional touch points included a custom #7 parking spot vinyl sticker and mesh banners in the parking garage, as well as a table cloth, and banner stands at the press conference.

ICON is proud to have participated in such a historic moment for sports in Toronto and Canada as a whole.