As HYROX competitions continue their global rise, PUMA celebrated its new role as the official apparel and footwear partner with a bold retail initiative, and ICON was proud to help bring the launch to life in stores across Quebec.

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To mark the partnership, we produced a series of custom retail displays inspired by the high-performance world of HYROX events. The standout element of the activation was a set of fully 3D-printed weights, engineered and fabricated by our in-house team. These sculptural pieces not only served as striking visual anchors but also showcased the precision, scale, and durability achievable with advanced additive manufacturing.

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Alongside the 3D elements, we designed and built matching product stands to prominently feature each weight. Every component from design to the final assembled pieces was developed with the goal of delivering a premium, competition-inspired experience for shoppers.

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ICON is proud to support PUMA as they continue expand their presence in the functional fitness space. This project highlights the impact of custom 3D printing in retail environments, and we look forward to pushing creative boundaries with future brand collaborations.