For the 2025 Shoppers Drug Mart Beauty Conference at the Toronto Congress Centre in Etobicoke, we partnered with Shiseido to create a custom booth showcasing their brands: Shiseido, Drunk Elephant, NARS, and Narciso Rodriguez.

The booth was custom-built and divided into four distinct sections, each dedicated to one brand while maintaining a cohesive structure under one roof. This allowed each brand to shine individually while contributing to a unified experience.

Booth Structure & Exterior

The booth featured a square layout with entrances on all four sides. Each entrance was flanked by a window and topped with a branded sign using acrylic logos to clearly indicate which section guests were entering. The entire square structure was built from wood, then primed and painted to create a smooth surface for vinyl application. The exterior walls were wrapped in vinyl, featuring each brand’s logo and ambassador imagery, creating a visually engaging and recognizable presence from every angle.  

Interior Highlights

Each brand section had its own unique design elements, brought to life with a mix of vinyl graphics, acrylic branding, and builds:

NARS

• Wall vinyl was used to create a menu board showcasing concealer shades alongside a model image featuring NARS concealer and bronzer.  

• Themed as the “NARS Café,” this section featured a branded counter and life-sized lipstick replicas, finished with vinyl wraps for a bold, immersive experience.  

• Acrylic logos added a polished, high-end touch to the branding.

Narciso Rodriguez

• Vinyl graphics displayed the brand name and fragrance visuals across the walls.  

• A wrapped counter matching the fragrance’s colour palette and was designed to maintain brand consistency and visual appeal.

Shiseido

• A bold red statement wall featured the brand name in acrylic lettering for maximum impact.  

• A second wall displayed Anne Hathaway with one of Shiseido’s anti-aging products, printed on vinyl.  

• A red center counter displayed products and skincare machines, tying into the brand’s signature aesthetic.

Drunk Elephant

• Walls were wrapped in the brand’s signature light blue and white vinyl, along with its logo.  

• A shelf displayed small prints, while the center counter was flanked by two product display builds finished with vinyl lettering and flags that matched the featured products.  

• Acrylic logos were used for a playful, dimensional branding effect.

Finishing Touches

One standout feature was the floor vinyl, which was divided into four colour-coded sections to match each brand's identity, tying the entire booth together visually and thematically.

This was a complex and collaborative build with many moving parts, and we’re proud of the beautiful result. We look forward to partnering with Shiseido again in the future!