ICON collaborated with Maple Leaf Sports & Entertainment to update key areas of BMO Field for the 2026 Toronto FC home opener and season. The scope included new static menu boards across all stadium levels, updated signage, and a complete set of field boards for match-day visibility.  

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We also refreshed the Chevrolet Suite with new fence banners, a rafter-level banner, and vinyl elements to create a consistent branded environment. A mesh material was selected for the fence banner at the Chevrolet corner to allow airflow while still supporting partner visibility on the venue’s perforated fencing.  

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FIFA Host-Nation & On-Field Ceremony Elements

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With Toronto preparing to host FIFA World Cup matches this summer, ICON produced flags representing each participating nation. For the opening ceremony portion on match day, both diamond and rectangular on-field flags were fabricated using a soft knit material. This fabric was chosen for its durability, wrinkle resistance, and its ability to allow wind to pass through due to the scale of the flags. Each flag was finished with handle loops so youth participants could carry and hold them comfortably during the ceremony.

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